We’re giving Furniturebox a fresh new look, one that feels as warm and welcoming as the homes we help create.
The gorgeous products and great prices you know us for aren’t going anywhere. This is about evolving so we can serve you even better, with a look that reflects who we are today and where we’re heading.
Why Did Furniturebox Rebrand?
As Furniturebox approaches its tenth anniversary, it felt like the right time to evolve our visual identity. Over the last decade we've grown from a small start-up into one of the UK's fastest-growing online furniture retailers, serving customers across the country with stylish, affordable furniture and fast delivery.
A rebrand isn't about changing who we are. It's about making sure our look and feel accurately reflects the business we've become. Our new logo, colours and visual identity have been designed to better represent our values, our products and the homes we help create every day.
Furniturebox's Ethos Behind The Rebrand
Your home isn’t just a place to live. It’s the backdrop to life’s moments, big and small. It’s where you share meals, welcome friends, and make memories that last. We’re proud to be part of creating those spaces, and this rebrand is about deepening that connection so we can be an even bigger part of your story.
When Furniturebox first started back in 2015, it was just our two founders, Monty and Dan, doing everything themselves. Ten years later, there are 80 of us working across three UK locations, including our new warehouse HQ in Chippenham, with nearly 9,000 products carefully packed and sent to their forever homes each month. Through it all, our mission has stayed the same: to make beautiful homes possible for everyone, with ease, whatever your budget.
"The company has grown so much over the last 10 years. We have a team that has expanded in both size and capability, a best-in-class distribution centre, an ever-growing product range, and an increasingly compelling proposition to our customers. While all of these elements have moved forward, our brand has lagged behind. This rebrand stays true to where it all began, but also gives us a platform to reach the sky."
– Founder and Managing Director Monty George
We’re not only growing, we’re growing up. That’s reflected in our product range, which is all about on-trend yet timeless style, using warm, natural materials, layered textures and sophisticated details. These are pieces you don’t just look at; you want to touch them, feel them, live with them. Our new brand draws inspiration from that same tactile richness, creating something more refined and confident yet still approachable. It feels connected to the furniture we design and to the homes it belongs in.
"When we first started Furniturebox, our focus was simple: get great products to our customers at great prices. We weren’t thinking about logos, colour palettes or brand identities. We just wanted to deliver value and make people happy. Over the years, we’ve grown into something much bigger. We’ve learned a lot, earned the trust of thousands of customers, and built a team that truly cares. Along the way, we realised our old look didn’t really show who we are now or where we’re going.
This new brand feels right. It’s modern, but warm. Confident, but approachable. It reflects the care we put into every order, the relationships we’ve built, and the ambition we have for the future. We’re proud of the company we’ve built, and this new look feels like the perfect next chapter. We love it, and we hope you do too."
– Founder and Director Dan Beckles
We’re still the same Furniturebox you love: fast, free delivery and a huge range of stunning, affordable furniture, backed by a team that puts people first. But now, our brand matches the ambition, care, and creativity that have been growing behind the scenes for years.
This rebrand is a statement of intent. It says we’re here for the long haul, ready to grow with you, and always committed to earning your trust and making your space somewhere you truly love to be.
What Inspired the New Furniturebox Logo?
Our new logo is simple, modern and designed to feel at home wherever you see it. While our visual identity has evolved, it still reflects the values that have guided Furniturebox from the beginning: accessibility, warmth, trust and great design. The logo blends a simple chair design with an ‘outside the box’ message.
The refreshed branding works across everything we do, from our website and social channels to our packaging and customer communications. Most importantly, it helps create a more consistent experience for customers at every stage of their journey.
What's Next for Furniturebox?
While our new branding marks an exciting milestone, it's only one part of a much bigger journey.
We're continuing to invest in our product collections, customer experience and operations to make shopping for furniture even easier. From introducing new ranges and improving our online experience to enhancing our delivery network, every decision is guided by one simple goal: helping customers create homes they genuinely love spending time in.
As we look ahead to the next decade, we'll continue to focus on combining style, value and convenience in a way that makes great design accessible to more people.
Frequently Asked Questions About the Furniturebox Rebrand
Why has Furniturebox changed its logo?
Furniturebox has introduced a new logo as part of a wider rebrand designed to better reflect the company's growth, values and future ambitions.
Has Furniturebox changed ownership?
No. Furniturebox remains the same business, founded by Monty George and Dan Beckles, with the same commitment to affordable, stylish furniture and excellent customer service.
Will the Furniturebox product range change following its rebrand?
Furniturebox will continue to offer the wide choice of contemporary furniture customers know and love, while expanding collections to meet evolving home trends.
Does the rebrand affect customer orders?
No. Orders, delivery services and customer support remain exactly the same.
